The Development of Retail Store Types in the Context of Region and Consumer Behaviour

Regional Formation and Development Studies 2014
Ieva Andersone, Rita Greitāne

The aim of the article is to analyze the prevalence of retail stores in Latvian regions and consumer behavior in Latvia. The authors have analyzed the prevalence of largest retail stores in regions and consumer behavior in retail using available statistical data and research done by the authors. As a result of the study, the role of shop assistants was determined during the purchasing process, and the results of the study have been compiled from the viewpoint of generations. These results can help retail companies to work more effectively by choosing the most appropriate retail store types

Keywords
Consumer behavior, Retailing, Retail store types, Generation
DOI
10.15181/rfds.v14i3.859
Hyperlink
http://journals.ku.lt/index.php/RFDS/article/view/859

Andersone, I., Greitāne, R. The Development of Retail Store Types in the Context of Region and Consumer Behaviour. Regional Formation and Development Studies, 2014, Vol.14, No.3, pp.7-15. ISSN 2029-9370. Available from: doi:10.15181/rfds.v14i3.859

Publication language
English (en)