Business results are determined by several factors, therefore, the companies need continuously to improve their efficiency, especially in the real estate trading market. The decisions of the market participants, particularly the decisions the government and business sector have also a large social significance. The purpose of the study is to determine particular aspects of entrepreneurship on the real estate market, in order to provide scientifically-business proposals for the companies operating in the real estate market. Several peculiarities of the industry require a more detailed study, which should be taken into account by the entrepreneurs by conducting market analysis and developing business strategy. The comparative method, historical approach method, data analysis and expert assessment method have been used in the study. The results of the study and developed recommendations can be applied to improvement of the operational efficiency and work planning of the companies operating in the industry.