Rhetorical Strategies in the Contemporary Professional Text

Multilingualism in Specialized Communication: Challenges and Opportunities in the Digital Age: Book of Abstracts of the 20th European Symposium on Languages for Special Purposes 2015
Larisa Iļinska, Oksana Ivanova, Zane Seņko

The majority of special or professional texts are organised according to a definite set of conventions that facilitate the communication and interpretation of the information presented. The contemporary special texts are becoming more and more hybrid as apart from their traditional structure, the elements of formal style and the presence of technical terms, they are also characterised by the application of rhetorical strategies typical of other genres. The changes in the traditional conventions of the genres of professional communication are initiated by the text producers to make the process of knowledge exchange more expressive and, thus, expanding the range of functions performed by special texts.

Keywords
Rhetorical strategies, professional communication, genre analysis, information theory, intertextuality
Hyperlink
https://lsp2015.univie.ac.at/programme-lsp/book-of-abstracts/

Iļinska, L., Ivanova, O., Seņko, Z. Rhetorical Strategies in the Contemporary Professional Text. In: Multilingualism in Specialized Communication: Challenges and Opportunities in the Digital Age: Book of Abstracts of the 20th European Symposium on Languages for Special Purposes, Austria, Vienna, 8-10 July, 2015. Vienna: 2015, pp.19-19. ISBN 978-3-200-04186-8.

Publication language
English (en)