The development of digital media has changed the means of constructing and conveying meaning, which results in increasing degree of multimodality of contemporary texts. Verbal mode is no longer the only mode of communication as the application of visual mode has become extremely popular and widespread. Different strategies should be used for the communication of unlike types of modes because in order to decode information communicated by other than verbal modes, the readers should possess not only cognitive, semantic and pragmatic, but also semiotic competence. Two modes in combination are analysed in the present article in order to describe intersemiotic resources used for mental image creation in the contemporary text. The adequate interpretation of meanings appeared as a result of the interaction between verbal and visual modes makes the communication successful and effective.