Digital Marketing Skills and Knowledge as a Success Factor for Company Development

International Scientific Conference "Economics and Management 2017" (ICEM-2017): Contemporary Challenges in Management and Economics: Special Section for Doctoral Students within ICEM-2017 2017
Irina Ivanova, Deniss Ščeulovs

Digital marketing is considered to be the fastest growing marketing segment. However, despite rapid growth, the level of awareness of services provided in the sector efficiency is very low. It can be largely attributed business leaders, employees, etc. specialistы lack of the knowledge, skills, competences, as well as an understanding of digital marketing.

Keywords
Digital Marketing, skills, knowledge.

Ivanova, I., Ščeulovs, D. Digital Marketing Skills and Knowledge as a Success Factor for Company Development. In: International Scientific Conference "Economics and Management 2017" (ICEM-2017): Contemporary Challenges in Management and Economics: Special Section for Doctoral Students within ICEM-2017, Latvia, Riga, 10-12 May, 2017. Riga: 2017, pp.12-16. ISBN 978-9934-10-937-9.

Publication language
English (en)