Business Model Transformation and Business Viability. Case of Yellow Pages

The 23rd World Multi-Conference on Systemics, Cybernetics and Informatics (WMSCI 2019): Proceedings. Vol.3 2019
Ludmila Kasperoviča, Nataļja Lāce

The article discusses the theoretical aspects of the digital transformation impact on business models. The empirical study examines the evolution of the Yellow Pages (YP) industry, which was significantly transformed by the impact of technological progress. Studying the evolution of the elements of the YP business model, the authors conducted a thorough analysis of secondary information sources, using scientific literature, industry expert reports, published materials from industry conferences and other sources. The aim of the study was to analyse what factors and risks should be taken into account in order to keep the positive financial results of business and what aspects of profit retention could be useful for other sectors as well.

Keywords
business model, business ecosystem, digital platforms, digital transformation, disruptive innovation, pricing strategies, Yellow Pages
Hyperlink
https://www.iiis.org/CDs2019/CD2019Summer/papers/SA867DS.pdf

Kasperoviča, L., Lāce, N. Business Model Transformation and Business Viability. Case of Yellow Pages. In: The 23rd World Multi-Conference on Systemics, Cybernetics and Informatics (WMSCI 2019): Proceedings. Vol.3, United States of America, Orlando, 6-9 July, 2019. Winter Garden: International Institute of Informatics and Systemics (IIIS), 2019, pp.19-24. ISBN 978-1-950492-10-7.

Publication language
English (en)