Cross functional companies with a complex organizational structure as for example matrix companies face with many challenges. To survive the intense competitive market environment an organization needs to have a permanent focus on business performance towards achieving targets under the stress of daily operations and dynamics. Even within one company, business units’ targets may not be aligned in terms of resources, deadlines, competencies, and needs for IT systems, including digitalization, automation and analytics supported by Big data. Moreover, the needs for information technologies for particular functions can rise conflicts for other strategic themes and projects. High pace of changes can impact negatively alignment and communication among business units. In some cases, information technologies still can be considered just a supportive function instead of being a vital leverage for business maturity. The current paper suggests IT Roadmap as leverage for business maturity growth through improving business process transparency, inventing clarity in business expectations and establishing communication among business units.