Omnichannel User Experience in Online Retail
Scientific Conference on Economics and Entrepreneurship SCEE '2020: Organized within the 61st International Scientific Conference of Riga Technical University: Book of Abstracts
2020
Guna Januševska
In today’s conditions of uncertainty, when a lot of companies transform digitally,
online retailing becomes challenged more than ever. Being present in multiple channels
offers greater exposure and market reach. Although if the customer is the same, company
has to consider the continuity of customer experience when switching from one channel to
another. Research focus is on omnichannel user experience in online retailing.
Keywords
Omnichannel, Online retailing, E-commerce, User experience, Brand equity, Innovation
Hyperlink
http://dom.lndb.lv/data/obj/868132.html
Januševska, G. Omnichannel User Experience in Online Retail. In: Scientific Conference on Economics and Entrepreneurship SCEE '2020: Organized within the 61st International Scientific Conference of Riga Technical University: Book of Abstracts, Latvia, Riga, 12-18 October, 2020. Riga: RTU Press, 2020, pp.8-8. ISBN 978-9934-22-510-9. ISSN 2256-0866.
Publication language
English (en)