Changes in Generations X and Y Consumer Behavior Caused by the COVID-19 Pandemic

The 13th International Multi-Conference on Complexity, Informatics and Cybernetics (IMCIC 2022): Proceedings. Vol.2 2022
Karine Oganisjana, Monika Bąk, Konstantins Kozlovskis, Ieva Andersone

This study analyses the changes in consumer behavior caused by the COVID-19 pandemic. The emphasis is laid on the comparative analysis of respondents of highly active purchasing ages who represent Generation X (39-58) and Generation Y (18- 38). The set of research methods used in this study consists of comparative descriptive analysis, qualitative content analysis, and Chi-square test of quantitative and qualitative data collected in an electronic survey of 982 respondents from different countries of Asia and Europe. It was revealed that the main changes in consumer behavior are conditioned by personal finances and safety & health related measures intensified during the pandemic.

Keywords
consumer behavior, COVID-19 pandemic, purchasing priorities, generations X and Y
DOI
10.54808/IMCIC2022.02.189
Hyperlink
https://www.iiis.org/DOI2022/ZA008LQ/

Oganisjana, K., Bąk, M., Kozlovskis, K., Andersone, I. Changes in Generations X and Y Consumer Behavior Caused by the COVID-19 Pandemic. In: The 13th International Multi-Conference on Complexity, Informatics and Cybernetics (IMCIC 2022): Proceedings. Vol.2, United States of America, Orlando, 8-11 March, 2022. Winter Garden: International Institute of Informatics and Systemics (IIIS), 2022, pp.189-194. ISBN 978-1-950492-61-9. ISSN 2771-5914. Available from: doi:10.54808/IMCIC2022.02.189

Publication language
English (en)