This article is proceeding to analyse a human value system and the place of cultural environment heritage value in this system. The following hypothesis is marked and proved in this article – if inhabitants and visitors of Kuldiga old town were informed about the principles of preservation of cultural heritage of Kuldiga old town, the preservers of it would be not only local municipality and monument protection state institutions, but also inhabitants, who are directly responsible for preservation of these values. The term „value” is discussed in the article: its theoretical formulation, meanings, classifications and significance of education of inhabitants. The research „Opinions of Inhabitants and Visitors of Kuldiga on Kuldiga Old Town” is analysed, where the unique values of Kuldiga old town are mentioned. The values stated in this research are compared to the criteria of the UNESCO World Heritage List – definition and parameter of the unique value. The role of inhabitants in preservation of cultural heritage of the Old Town is analysed through the prism of the term “value”.