This article explores the multifaceted dimensions of executing technical and commercial go-live phases in digital projects, specifically within Agile frameworks. Agile methodologies have become pivotal in managing complex project lifecycles in the rapidly evolving digital technology landscape. The go-live phase, a critical juncture in project deployment, presents unique challenges and opportunities, particularly in Agile environments. A scientific novelty of the research is to provide a comprehensive analysis by integrating empirical evidence and theoretical models, offering insights into best practices, strategies, and common pitfalls associated with these pivotal phases. Drawing on a blend of case studies, academic research, and industry reports, the paper provides a nuanced understanding of the Agile go-live process, offering valuable insights for practitioners and scholars in project management. Ultimately, this article contributes to the broader discourse on Agile methodologies, underscoring their transformative impact on the planning and executing technical and commercial go-live phases in digital projects. It aims to guide project managers, Agile practitioners, and organizational leaders in navigating these complex but critical stages of project deployment.