This Thesis is offered as an original and substantial contribution to the fields of knowledge of poetry and trans-medial or digital poetry. The practice-led research focuses specifically on the initial poetic impulse, its interpretation into a text form (poem), and its further adaptation into the trans-medial space (from the author’s perspective). Specifically, it explores how different media tools can be utilized to enhance the conveyance of the initial interpretation of poetic impulse to the reader/viewer. Additionally, the research introduces and tests a new framework (Reader Experience Questionnaire) for studying the audience's perception and changes in perception of printed poems and their audiovisual adaptations. The questionnaire is also tested in practice by conducting an anonymous online survey, and collecting data on the perception of four selected author’s poems and their audiovisual interpretations, in order to 1) test whether the questionnaire fulfils its purpose; 2) see whether the collected qualitative and quantitative data reflect the author’s initial expectations in regard to the level and type of immersion, perception of literariness, and interpretation of meaning(s) of the print-based versus trans-medial poems presented.