Development of information technology allows the financial markets both to achieve a new qualitative level of development and to explore its new features, taking into account of which promotes creation of new innovative methods, which can improve the effectiveness of financial instruments management. The methods of financial markets analysis can be divided into three groups: the methods of traditional analysis, improved traditional analysis and innovative methods. In the emerging markets there are four scenarios of applying copula theory methods based on different initial data interpretation. Passivity of the emerging markets limits neither investor's actions nor applying portfolio building methods. In the emerging markets an investor should depose his attention to calculating optimal trading quantity of financial instrument because the price of such instrument can be changed very rapidly.