Strategic Management of Marketing in the Increasing of the Competitiveness

International Scientific Dual-Conference: Scientific Proceedings 2007
Ineta Geipele, Kristīne Fedotova

Only those businesses that take seriously product quality, cost reducing, more effective realization issues and generate their own competitive advantage can survive in the environment of competition - can be competitive.

Keywords
competitiveness, competition, competitive advantage

Geipele, I., Fedotova, K. Strategic Management of Marketing in the Increasing of the Competitiveness. In: International Scientific Dual-Conference: Scientific Proceedings, Latvia, Rīga, 12-13 April, 2007. Rīga: RTU Publishing House, 2007, pp.126-133. ISBN 978-9984-768-6.

Publication language
English (en)