Economics and ecology bin us in ever-tight-eying networks… Economics and Ecology must be completely integrated in decision-making and law-making processes. Appropriate environmental policy measures require a detailed understanding of the environmental impact of particular economic activities, and hence there is the need to model the relationships between the economy and the environment. The analysis of the environmental management practice lets us conclude that it is necessary to improve the existing procedure of establishment and regulation of ecologically- economical efficiency in order to make optimal nature protection agreements in enterprises. The paper deals with, the traditional schemes of environment evolution, motivation and restriction, depending on the influence of integrated quality and quantify of company’s economical activity have several drawbacks and several relevant questions nave not been observed. We also consider the way in which ecologists think about sustainability. We provide an overview and preview the way that economists approach the analysis of sustainability issues.