Some time ago, one of authors was told by an experienced marketing practitioner the difference between a successful sales manager and one who is not successful. He assumed the successful sales manager is one who is the cleverest, works the hardest and knows the most. But, he was surprised by the answer: the practitioner told that the most successful sales managers are ones who can recognize “bad” clients and does not waste their time with them. A successful sales manager will instead pass these "bad" clients off to one of their colleagues. This approach allows more time and energy for the “good” clients! This bit of insight can be helpful to us when we deal with projects. In this paper we hope to show you how to find the good projects, among the bad ones. Because if we can to understand why people are happy with some projects and unhappy with others, then we can focus on the “good” ones, and either not to start the “bad” ones or pass them on to colleagues.