The given work has analytical and informative character on the chosen theme. The author clears up the meaning and importance of territory concept in real estate object allocation planning. According to the sharp market changes that theme is rather urgent in Latvia. The local entrepreneurs may study it as a new and practically helpful subject with a purpose to strengthen competitive position and in the way of making a choice for the economical business allocation. The worked out theoretical guidelines and tendencies are adduced in the scientific paper. Those theses may be used in a help of choosing strategical location for the real estate object. On the basis of the official statistical and analytical data, the carried research results the level of market saturation of the large scale shopping centres in Riga and Latvia state in comparison with other European countries in 2007 to 2015.