Ever increasing ecological treats and unlimited, accelerated economic growth shall be evaluated in interaction with each other. In real estate industry investment environment unable to ensure sustainability without conformity of other economic sectors with the criteria of sustainable development. In practice entrepreneurs devoting insufficient attention to the outcome of a construction process, underestimate its political, economical, technological, social and ecological aspects. This paper focus on analysis of economic consequences of integrating of environmental sustainability into corporate strategies. Financial and environmental risk analysis identified the key factors influencing sustainability of real estate industry and proposes environmentally friendly solutions for robust economic growth within the industry. That creates the economic and technical grounds of competitiveness for construction companies. For the purpose of maintaining competitiveness and growth in different economic cycles, entrepreneurs expected to embrace economic, environmental and technological innovation as instruments for enhancement of sustainable development.