Nano- and new materials technology are strong research and product development targets, and new applications and solutions arise all the time. Nanotechnology will profoundly influence the competitiveness of companies in every industry. Adoption of technology and it competitiveness is a research topic within the nano-technology area. When examining the adoption of technology, there are various stakeholders and contexts to consider. The competitiveness of nano-technology is very important. However, competitiveness is a complex and multidimensional concept, encompassing various aspects that are difficult to measure. The aim of the research is to discuss the competitiveness of nano technology. The main methods applied by the authors are analysis of the scientific and other literature and logical approach. Evaluating competitiveness in nanotechnology industry is a complex process. This paper provides findings about factors of competitiveness and a managerial framework of nano- technology.