Major commercialization gap is the knowledge gap between academics and industry, the challenge is to link the market needs to new research and to industries. The thermal packaging industry is energy intensive and mainly based on fossil resources, therefore research and development for innovative thermal packaging biomaterial is presented. A framework for commercialization feasibility analysis is developed to analyze innovation at the early development stage. This research focuses on commercialization potential for innovative products, especially market potential and economic viability with emphasis on market demand and supply factors. Market factors clearly illustrate the situation even in early development stages and economic assessment is the first validation of innovation feasibility. The framework is successfully validated by a case of thermal packaging material and there is a clear vision about which processes should be improved in the next development stages.