Urban development is an important measure for ensuring the quality of life of citizens. Restoration of the historic area (buildings and grounds) of the Old Town adds a new function to the location. The purpose of the study is to find out the level of interest (demand) among young people in using the services of the historic craft quarter. The research used a qualitative demand analysis method, where a youth survey (age group 18-30) was conducted. The survey assessed two product groups: craft services (acquisition of skills and knowledge, recreation) and souvenir sales. Results obtained allow us to judge the level of interest of young people in the development of such craft quarters. The results show that young people are interested in the production of craft products and in acquiring new knowledge and skills. Young people would love to buy handicrafts. Young people are less interested in the souvenir market. They are not interested in collecting souvenirs, they are happy to buy souvenirs that characterize the place (including the historical place). The main conclusion is that the craft quarter is important for the development of the city, gives a new function to the Old Town quarter, and attracts young people to creative activities.