Factors Affecting Energy-Efficient Household Products Buying Intention: Empirical Study

2019
Syed S. Alam, Chieh-Yu Lin, Maisarah Ahmad, Nor A. Omar, Mohd H. Ali

The aim of this study is to identify the factors affecting behavioural intention in buying energy-efficient household products in Malaysia. The extended Theory of Planned Behaviour (TPB) was tested in this research. Five hypotheses were tested using data derived from 336 residences in Malaysia. The hypothesized model incorporates knowledge and reasonable price into the conventional (TPB) model. Multiple regression analysis was used to examine the relationship between the independent and dependent variables. The results of the multiple regression analysis show that attitude, subjective norm, perceived behavioural control, knowledge and reasonable price have significant and positive effect on energyefficient household product buying intention among residences in Malaysia. This research results provide insights for companies for promotion of green technological products and in strategizing to motivate residence in Malaysia to embrace green consumption behaviour.

Atslēgas vārdi
Cleaner product; Malaysia; residence; TPB
DOI
10.2478/rtuect-2019-0006

Alam, S., Lin, C., Ahmad, M., Omar, N., Ali, M. Factors Affecting Energy-Efficient Household Products Buying Intention: Empirical Study. Environmental and Climate Technologies, 2019, Vol. 23, No. 1, 84.-97. lpp. ISSN 1691-5208. e-ISSN 2255-8837. Pieejams: doi:10.2478/rtuect-2019-0006

Publikācijas valoda
English (en)