This paper seeks to explore where current landmarking definitions have difficulty bridging traditional and technological practice. The paper summarizes current definitions in a standard format to encourage discussion toward practice suited for both manual and virtual environments. The goal is toward definitions that enable a specific placement whether that references a point, curve, position. The paper compares methods of traditional manual landmarking in physical space, manual landmarking in virtual space (semi‐automated), and automated virtual landmarking, expanding on landmark typologies. Adoption of a standard approach to the definition of the landmarks presents an opportunity to consider how they may be revised for better continuity between physical and virtual environments. This paper provides a platform for multiple users in different fields to find a common understanding of landmarks for further development of technology enabled measuring practice. Efforts toward made‐to‐measure and increased adoption of 3D technologies heavily rely on clarity of landmark definition to support applications of technology for human measurement. Improved landmarking suitable for wildly varying human morphology may well be the segue for improved adoption of 3D technologies. This paper reinforces the importance of landmarks are the primary drivers for measurements and for explores the links between body and product in a manner that serves the transition toward virtual fitting and technology enabled product development.