Sustainability Marketing in Organization Strategy: Case of Latvia

The 26th World Multi-Conference on Systemics, Cybernetics and Informatics (WMSCI 2022) : Virtual Conference : Proceedings 2022
Elmārs Kehris, Elīna Gaile-Sarkane

Sustainability marketing provides organizations with multiple scenarios on how to communicate their sustainability strategy with consumers, investors, and stakeholders. Sustainability marketing depicts a more realistic market in which participants have control over their surroundings the organizations and customers share responsibility for the social and environmental consequences of their production and consumption. The Green Deal and its policies are transforming Europe’s economy and its sectors into more sustainable business practices. Latvia is a part of the European Union (EU) and sustainability is becoming a widely used topic across industries. EU is implementing sustainability in their decision-making processes and Latvian companies are starting to transform their business practices. Therefore, this article will analyze if the largest Latvian companies are using sustainability marketing in their public communication and will define what are the most used forms of sustainability marketing. Keywords: sustainability marketing, organizational strategy, sustainable development, corporate social responsibility (CSR), Latvian companies

Atslēgas vārdi
sustainability marketing, organizational strategy, sustainable development, corporate social responsibility (CSR), Latvian companies
DOI
10.54808/WMSCI2022.02.98
Hipersaite
https://www.iiis.org/CDs2022/CD2022Summer/papers/SA184UI.pdf

Kehris, E., Gaile-Sarkane, E. Sustainability Marketing in Organization Strategy: Case of Latvia. No: The 26th World Multi-Conference on Systemics, Cybernetics and Informatics (WMSCI 2022) : Virtual Conference : Proceedings, Amerikas savienotās valstis, Orlando, 12.-15. jūlijs, 2022. Winter Garden, Florida: International Institute of Informatics and Systemics (IIIS), 2022, 98.-103.lpp. ISBN 978-1-950492-65-7. ISSN 2771-0947. Pieejams: doi:10.54808/WMSCI2022.02.98

Publikācijas valoda
English (en)