In today's society, technology has given rise to the idea of a digital economy, in which innovation and the development of a simple information economy play a central role. The digital economy is based on the intensive use of electronic communications and the application of information technologies to enable economic, social and cultural progress [19]. The desire to generate income inevitably leads to the search for income-generating opportunities or gainful employment, which directly affects the artist as a creative personality. Inspiration, the outcome of the work and even the message of the work to society may be affected, thus not achieving the intended result of the work. Every creative practitioner needs to assess his or her abilities, knowledge and opportunities to explore new markets and generate income that will ensure a dignified life. The author reviews the theoretical background of the artist as an entrepreneur, analyzes the concept of entrepreneurial capacity and the necessary skills in the era of the digital economy. This allows creative professionals to gain a better understanding of potential risks, prevent unforeseen situations, reduce financial losses and plan their activities or acquire the necessary skills more successfully. Risk management is one of the most important tools for being efficient and adapting to changing business conditions. The study identifies the skills needed by creative professionals when starting work in a digital environment.