Tourism is an integral part of the world. Tourism is no longer just a leisure activity, it is a broad business sector. Tourism has many sub-sectors, but the focus of this thesis will be on active tourism - active recreation and event organisation. Active leisure and recreational activities are relevant for almost all citizens, and these types of services bring income, tourism inflows and higher levels of prosperity to the city and the country. The paper analyses the activity of active recreation and event organisation, and studies one of the leading companies in the sector in Latvia. The work includes the development of a project for the expansion of the company's activities by identifying trends and customer needs. The result of the work is a new, innovative service that will enter the active leisure and events market and set trends. The work used analysis and descriptive methods in the analytical part, quantitative methods in the research part of the interview process, qualitative methods in direct observation, document and situation analysis, empirical - data collection and data analysis methods. Concluding that the leisure and events sector lacks full-service interactive activities that provide entertainment, safety and valuable content, and discovering the most valued customer requirements as interactivity, easy perception and clear communication, a company extension project was developed - an interactive adventure game. In correlation with other company efficiency, profit and reputation objectives. Tourism is an integral part of the world. Tourism is no longer just a leisure activity, it is a broad business sector. Tourism has many sub-sectors, but the focus of this thesis will be on active tourism - active recreation and event organisation. Active leisure and recreational activities are relevant for almost all citizens, and these types of services bring income, tourism inflows and higher levels of prosperity to the city and the country. The paper analyses the activity of active recreation and event organisation, and studies one of the leading companies in the sector in Latvia. The work includes the development of a project for the expansion of the company's activities by identifying trends and customer needs. The result of the work is a new, innovative service that will enter the active leisure and events market and set trends. The work used analysis and descriptive methods in the analytical part, quantitative methods in the research part of the interview process, qualitative methods in direct observation, document and situation analysis, empirical - data collection and data analysis methods. Concluding that the leisure and events sector lacks full-service interactive activities that provide entertainment, safety and valuable content, and discovering the most valued customer requirements as interactivity, easy perception and clear communication, a company extension project was developed - an interactive adventure game. In correlation with other company efficiency, profit and reputation objectives.