Developed transport and storage sector has up-most importance for production capacities in regions, especially in rural areas, ensuring supplies and deliveries, including well-developed and maintained infrastructure, transport vehicles, IT systems and human capital. Till 2040 demand for highly-educated and qualified logistics specialists will increase in Latvia due to growing labor costs, introduction of new technologies and digital solutions. The aim of the study is to identify the recent trends that give valuable findings for education and regional development policy elaboration and implementation in order to achieve balanced regional development promoting also rural development. The findings reveal that the higher the share of population with higher education the higher the wages. The regions with the larger share of population with higher education are mainly urban and pre-dominantly urban regions. However, transport and logistics sector is in all regions as well as demand for logistics specialists. Balanced regional development is crucial for sustainable development in national and the European Union level.