The research aims to investigate the impact of MI tools on consumer satisfaction in the FinTech industry, and assess the relationship between satisfaction and loyalty, and develop recommendations and conclusions for developing MI solutions and their impact on consumer satisfaction and loyalty. Research includes a literature review of FinTech, MI industry issues, loyalty and satisfaction theories, concepts, and measurement methods, and factors influencing satisfaction and loyalty. The The study's novelty derives from its empirical approach, which analyzes the impact of AI tools on consumer loyalty and satisfaction in the Fintech sector, considering individual differences such as age, digital skills, and level of trust. Thus, a A people-centred and action-oriented perspective is added to the existing innovation-oriented scientific literature, contributing Theoretically and practically, the evolution of FinTech today.