For now, in front of telecommunication branch enterprises of Ukraine, there is a problem of activity improvement with the purpose of granting high-quality services and maintenance of competitive position, both on internal, and on a foreign market. To solve this problem, telecommunication companies appropriate to use the mechanisms of business-oriented process management and improvement of end-to-end business-processes. The purpose of this article is a choice of effective business-process model that will allow telecommunications companies to provide modern, high quality and cost competitive services. During research, conditions of the telecommunication branch enterprises of Ukraine were investigated and key problems of their activity were revealed. Existing business-process models have been considered and analyzed and the optimal model was chosen, according to the put criteria. By results of the analysis a conclusion was drawn, that to the enterprises for business-process modeling is expedient for using eTOM – high-level system business–oriented model aimed for providing of any technological services, including IT. As advantages from introduction eTOM at the Ukrainian enterprises were analyzed.