Information about Author
Name, Surname:

Toms Kreicbergs

Department:

(22A00) Ekonomikas un uzņēmējdarbības institūts

Scientific Degree:

Doktors

E-mail:

Toms.Kreicbergs(at)rtu.lv

Publications
15 items found, displaying 1 to 10.
Brand and Masculinity Archetypes as an Innovative Research Approach for Analyzing Consumer Preferences on Masculinity in Advertising
(2024)
Toms Kreicbergs, Deniss Ščeulovs, Artūrs Bernovskis
Scientific article indexed in SCOPUS or WOS database
A Qualitative Study of Consumer Perceptions about Masculinity in Advertising: Content, Sentiment, and Discourse Analysis
(2024)
Toms Kreicbergs, Deniss Ščeulovs
Scientific article indexed in SCOPUS or WOS database
The Concept of Masculinity in Brand Personality and Its Impact on Advertising Effectiveness
(2024)
Toms Kreicbergs
Doctoral Thesis
Methods for Assessment of the Most Appropriate Influencer for Branding
(2024)
Elizabete Lapiņa, Toms Kreicbergs, Ieva Andersone
Full-text conference paper published in conference proceedings indexed in SCOPUS or WOS database
Generation Z’s and Millennials’ Perception of Masculinity in Advertising: a Challenge for Advertisers
(2023)
Toms Kreicbergs, Deniss Ščeulovs
Scientific article indexed in ERIH database, in INT1 or INT2 category journals
Consumer Perceptions of Masculinity in Advertising: The Viewpoint of Generation Z and Millennials
(2023)
Toms Kreicbergs, Deniss Ščeulovs
Publication (reviewed) in journals with editorial board published in Latvia or abroad, including institutional juornals
The Phenomenon of Traditional Masculinity and Its Impact on Advertising: A Qualitative Study Based on Consumer Engagement in Digital Environment
(2022)
Toms Kreicbergs, Deniss Ščeulovs, Ieva Andersone
Full-text conference paper published in conference proceedings indexed in SCOPUS or WOS database
The Analysis of Masculinity in Advertising: a Qualitative Study based on Consumer Engagement in Digital Environment
(2022)
Toms Kreicbergs, Deniss Ščeulovs
Full-text conference paper published in conference proceedings indexed in SCOPUS or WOS database
The Use of Brand and Masculinity Archetypes in Analysing Consumer Engagement in Advertising
(2022)
Toms Kreicbergs, Deniss Ščeulovs
Scientific article indexed in ERIH database, in INT1 or INT2 category journals
Qualitative Research Study of Traditional Masculinity in Advertising: Analysis of Consumer Perceptions
(2021)
Toms Kreicbergs
Conference paper

Projects
4 items found, displaying 1 to 4.
Eiropas uzņēmējdarbības apmācības komūna
Citi
Modris Ozoliņš
Rīgas Tehniskās universitātes efektīvas pārvaldības attīstība
Citi
Dace Paule
Studentu iesaistes veicināšana izmantojot kvalitatīvas mākslīgā intelekta vadītas kvalitātes nodrošināšanas darbības
Citi
Elīna Gaile-Sarkane
Uzņēmējdarbības inženierijas un vadības institūts (34-22700-N7051.2)
Citi
Konstantins Didenko
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