RTU Research Outputs and Resources: Reasearch Staff

Information about Author

Name, Surname:

František Pollák

Publications

2 items found, displaying 1 to 2.

The Influence of Non-Product-Related Attributes on Media Brands’ Consumption
(2022)

Linda Saulīte-Subatniece, Deniss Ščeulovs, František Pollák
Scientific article indexed in SCOPUS or WOS database

The Media Brand Theoretical Framework
(2022)

Linda Saulīte-Subatniece, Deniss Ščeulovs, František Pollák
Encyclopedia articles/entry

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Information about Author

Publications

The Influence of Non-Product-Related Attributes on Media Brands’ Consumption (2022)

The Media Brand Theoretical Framework (2022)

The Influence of Non-Product-Related Attributes on Media Brands’ Consumption
(2022)

The Media Brand Theoretical Framework
(2022)