Strategic Management of Marketing in the Increasing of the Competitiveness
International Scientific Dual-Conference: Scientific Proceedings
2007
Ineta Geipele,
Kristīne Fedotova
Only those businesses that take seriously product quality, cost reducing, more effective realization issues and generate their own competitive advantage can survive in the environment of competition - can be competitive.
Atslēgas vārdi
competitiveness, competition, competitive advantage
Geipele, I., Fedotova, K. Strategic Management of Marketing in the Increasing of the Competitiveness. No: International Scientific Dual-Conference: Scientific Proceedings, Latvija, Rīga, 12.-13. aprīlis, 2007. Rīga: RTU Publishing House, 2007, 126.-133.lpp. ISBN 978-9984-768-6.
Publikācijas valoda
English (en)